CV

 

DINESH BABU PUGALENTHI

EXPERTISE IN DIGITAL MARKETING & BRANDING

B-Tech Biotechnology - MBA Systems & Marketing – Diploma in Digital Marketing

 

strategistdina@gmail.com                www.dineshbabupugalenthi.com           Mobile: +91-9176319396

 

	dineshbabupugal		connectdina		dineshbabupugal
	+dineshbabupugalenthi		Dineshbabupugalenthi		DineshBabuPugalenthi

 

Innovative thinker with deep and broad experience in digital communications, traditional marketing/advertising, and corporate brand development

 

Proven ability to plan and execute Omni-channel marketing programs and drive brand engagement across a wide spectrum of products, services, and target audiences. Experience at building and developing brands that drive results. High-integrity, energetic, and results-oriented professional within the following areas of expertise:

 

Digital & Social engagement

Omni-channel Marketing Programs

Marketing Strategy & Account Planning

Target Audience Assessment

Brand Design, Development, & Planning

New Product Launches

Market & Competitive Analysis

Leading & Developing Teams

Content Development/Marketing

SEO/SEM & Website Development

 

PROFESSIONAL SUMMARY

·         A dynamic Marketing professional with over 7+ years of cross functional experience in translating business initiatives and marketing strategies into bottom-line results in sales, revenue and client growth who is passionate about uncovering consumer insights and delivering innovative marketing campaigns.

·         Accomplished trainer with 4 years of experience in training specifically in digital, social and mobile marketing and branding.

·         Hands on Experience in Digital Marketing operations, Online Media Planning, Email Marketing, Affiliate Marketing, Web Analytics, SEO, Social media marketing, CRM, Market Research, Business Analytics, PPC, Content marketing, Social analytics and ORM tools.

·         Ability to strategize, manage & implement both Pull (SEO) and Push (targeted digital advertising) marketing channels globally across platforms such as Google, Bing, Baidu, Yandex, PlayStore, LinkedIn, Facebook, G+, Twitter, YouTube, Visual.ly, Slideshare, etc.

·         An energetic contributor of articles, presentations and write-ups to several technologies, food, business, lifestyle and health blogs and an ardent content developer.

·         Experience in driving re-engagement strategy across retargeting, EDM, push notifications and referral programs.

·         Ability to be analyze deciphers data signals from paid or owned channels and uses them to make smart marketing decisions.

·         Ability to optimize conversions by running effective CPL/CPA campaigns on SEM and Social Media platforms.

CERTIFICATIONS

 

Google AdWords Certified Professional Advanced YouTube Advertising Certified

Google Analytics Certified Professional

Bing Ads Accredited Professional

 

Hootsuite Certified Professional

Inbound Marketing Certified Professional

Hubspot Certified Professional

SEMrush Certified Professional

 

SOCIAL INSIGHTS

 

·         15000+ CEO’s Connections in LinkedIn

·         50+ Lynda Professional Certification

·         Level 5 Google Local Guide Contributor

·         1000+ Social Groups member

·         10+ Paper Publications

·         100+ Forum Member

 

 

CAREER HISTORY & ACCOMPLISHMENTS

 

Digital Marketing Consultant & Strategist (Freelance)                                Jan 2018 – Till Date

Companies Handled

 

 

Adam & Eve Branding

Digital Marketing Consultant

 

Adam & Eve branding solutions is a multi-disciplinary branding company engaged in Brand Communication, Design, Promotion, Retail Branding and Engagement, Prints and Merchandises and Exhibition solutions.

Responsibilities:

·         Plan and manage cross channel digital campaigns performance for clients - Search Engine Marketing (SEM) Text ads, Google Shopping Ads (PLA), Social Campaigns & Re-marketing to generate leads/direct sales through website.

·         Responsible for managing key client accounts, crafting and implementing digital strategies for them with a focus on delivering business results.

·         Develop multi-channel and multi format content for website, emails, ads, landing pages, social promotion, press releases, case studies, videos, product collateral, whitepapers, presentations, etc.

·         Defining and initiating projects, managing cost, schedule and performance while working to ensure the ultimate success and acceptance of the digital strategy for the brand.

·         Tracking conversion funnels and translating raw data into actionable insights supporting short- and long-term strategic objectives through internally developed dashboards as well as 3rd party tools such as Google Analytics.

 

 

MyLittleMoppet

SEO & E-Commerce Consultant

 

MyLittleMoppet provides parents with trusted information, advice from peers, and support at every stage of their child's development. Products include websites, mobile apps, online communities, email series, social programs, print publications, and public health initiatives. Responsibilities:

·         Creating and executing online campaigns including SEO/SEM and improve brand visibility, awareness among people and increase the number of sales & impressions.

·         Work with the development team to ensure SEO best practices are properly implemented.

·         Responsible for managing all SEO activities such as content strategy, link building & keyword strategy to increase rankings on all major search networks, manage all SEM campaigns on Google, Yahoo & Bing in order to maximize ROI.

·         Identify new digital marketing opportunities through evaluating and researching digital marketing platforms.

·         Create and/or modify the existing technical architecture to achieve desired growth rates for quality traffic. Build systems to ensure that entire content is optimized across all platforms (website and mobile) to provide the best user experience.

·         Devise strategies for off-page link building tactics including article insertion, press release, directory submissions, RSS feeds, forum postings, blog posts, social bookmarking and commenting on social networks.

 

 

 

 

Anil Foods, Chennai

Jun 2017 – Dec 2017

Assistant Manager (Digital Marketing)

 

ANIL is a leading Indian FMCG company with interests in varieties of healthy Indian food choices.

Responsibilities:

·         Worked with internal stakeholders to facilitate rebranding process for entire organization – bringing all consulting services under one brand umbrella.

·         Led a corporate rebranding & new product launch campaign that included a new website, digital accounts, product catalogues, marketing collateral and a comprehensive brand-identity package.

·         Agency management - Briefing, ideation, scheduling, operations, budgets, spends, reports.

·         Identify and engage with influencers for content promotion to build and execute content promotion strategy through competitive research, social platform determination, benchmarking, messaging and audience mapping.

·         Devise off page strategy to drive traffic such as directory submission, social book marking, press releases, classified submissions, Blog commenting, Article submissions, PPT submissions, PDF submissions, web 2.0 blogs, Info graphic submissions.

 

Golden Homes Private Limited, Chennai

May 2016 – May 2017

AM - Digital Marketing

 

Golden Homes Private Limited is one of the most reliable and trusted name for high quality premium homes in Chennai.

Responsibilities:

·         Managing the entire lifecycle for Real Estate customers.

·         Leverage all digital vehicles including Web, Mobile, Voice, Search (SEO + SEM), Social, On-line advertising, PR, On-line Reputation Management, Influencers, Review Forums, Reality marketplaces, Digital Aggregators, etc. to strengthen top-line & bottom-line.

·         Manage marketing budget for B2C paid campaigns, staying on budget, estimating monthly costs and reconciling discrepancies.

·         Responsible for managing Paid Search, PPC, Email Promotion, Social Channels (Facebook, Twitter, LinkedIn), Mobile, APP, Double Click, Programmatic buying and other digital marketing programs for lead generation.

·         Monitor PPC Campaigns on a daily basis and work with in-house & agency for action on keyword bids, daily and monthly budget caps, impression share, quality score and other important account metrics.

·         Generate weekly and monthly reports for all major metrics, goals tracking, conversions, revenue tracking etc.

·         Competition Analysis & Analytics - Conduct competitive analysis, staying abreast of industry best practices and integrating learning's into the overall brands digital marketing strategy.

·         Planning and executing email campaigns, SMS, Whatsapp, link building strategies and reverse engineering SEO.

·         Oversee landing Page optimization, content optimization, conversion optimization and website optimization for better results.

·         Coordinate with presales and sales teams to discuss the lead quality from both the channels and modify the campaigns accordingly to get more qualified leads.

Subex Limited, Bangalore

Jan 2014 – April 2016

SEO Specialist & Webmaster

 

Responsible for global digital strategy and operations for Subex Limited, a leading global provider of Business and Operations Support Systems (B/OSS) that empowers communications service providers (CSPs) to achieve competitive advantage through Business and Capex Optimization - thereby enabling them to improve their operational efficiency to deliver enhanced service experiences to subscribers.

Responsibilities:

·         To create annual digital marketing calendar and build digital programs that will help achieve the objectives.

·         Manage day-to-day operations of network of websites: www.subex.com, www.subex.com/blog, microsites by update and upload new, relevant and innovative content to the portals regularly to ensure it remains current, relevant and consistent with offline initiatives.

·         Detailed campaign analysis and tracking of GMV, UPV, CTRs and other metrics; sharing insights on campaign performance and month-on-month growth so as to aide next month's campaign planning.

·         Build Email campaigns strategies from start to finish, including HTML/CSS coding, copywriting, design sourcing, list creation, database management, audience segmentation, business approval and deployment followed by analyze campaign results, regular testing of subject lines, content, layout, segmenting approaches to improve program performance based on these learning’s.

·         Building and maintaining a repository of marketing collateral comprising of brochures, whitepapers, presentations, case studies, info graphics etc.

·         Monitor, track, and report, websites traffic including trend analysis using site analytics solutions such as Google Analytics to build effective digital strategies, design and implement online campaigns to optimize web traffic, generate enquiries and conversions. This will include SEO & online media advertising and social engagement.

·         Monthly rank performance and preparing traffic Analysis, lead performance report by using different tools & techniques.

 

 

Innovative Infomedia Business Solutions

Jun 2012-Dec 2013

Digital Marketing Head

 

Full-service advertising agency targeting B2B and B2C audiences and focused on product marketing in CPG, food, banking, and medical/health care industries.

Responsibilities:

·         Acquisition of new business from the leads provided by the company and through own efforts & manage the account right from enquiry stage, to cost negotiations, to account acquisition, to overlooking project deliverables as per schedule, monitoring project costs, profitability, managing cost escalations.

·         Handling the product and sales training for new joiner's as well as for existing employee's for skill enhancement.

·         Responsible for all search engine optimization functions for external clients including but not limited to site architecture, keyword analysis, on-page optimization, on-site optimization, link development, SEO-friendly coding standards, ranking reports, and web traffic analysis.

·         Social Media - Manage client social media accounts, including content creation, engagements, social media photography, social media graphics; stay abreast of changing trends.

·         Writing - blog posts, email marketing content, Website & marketing communications.

·         Project Management - managing tasks and keeping the train on track for large scale projects such as website development.

·         Responsible for ensuring the efficient day to day technical management of client accounts; ongoing off-site campaigns; creating and executing creative marketing and link bait-style campaigns and integrating social media activity deeply into the search mix in order to maximize results across all digital channels.

 

ARRANT HR Solutions, Chennai

May 2009 – June 2010

Internet Marketing Executive

 

Arrant HR Solutions is full-service Human Resources & IT Consultancy offering a broad spectrum of professional services. We need to excel towards providing Quality Solutions to our respectable clients and to be one among the HR Industry Leaders.

Responsibilities:

·         End to End execution of marketing projects and campaigns, including ideation, creation of collaterals, distribution of collaterals in various media and measurement and analysis of impact.

·         Manage participation in various events, and plan and organize own events/conferences/roundtables to generate awareness and lead generation opportunity

·         Communicate with clients on status, timeline, performance, reporting, and competitive intelligence analysis

·         To Identify Business Development opportunities online

·         Handled alliances with various websites and portals to have a topical presence.

·         Worked alongside recruiting team to build employer brand and generate applications from all target universities. Planned and managed campus events and careers fairs and conducted first stage interviews.

·         Responsible for the overall MIS management, database maintenance of students enrolled for job, working with payroll software.

·         Responsible for design, site structure (information architecture), daily maintenance of a global website and many of its localized sites and idea generation of advertisements with attention to detail.

 

INTERN EXPERIENCE

 

Trinay Technology Solutions LLC, Chennai

April 2012 – May 2012

Digital Marketing Intern

 

·         Managed and executed development of new platform and consumer website, including content writing and page wire framing; created overall website strategy, user flow/funnels, wireframes, SEO strategy, and brand alignment for new website

·         Developed the marketing collateral necessary to bring the product to market; brochures, sales presentations, channel partner material, e-mail campaigns and more.

·         Identify and get new business avenues and partners to drive sales and traffic. Successfully closed affiliate marketing deal with a leading technology partners.

·         Successful migration of HTML website into Joomla based website for better brand image.

 

Cheeni Labs Pvt Ltd, Chennai

Sept 2011 – Oct 2011

Internet Marketing Intern

 

As an Internet Marketing intern responsibilities include a wide-array of individual and team projects, including the opportunity to work with cross-functional teams to analyze and figure out possible strategies to market the product in the competitive business environment.

·         Research competitors and keywords and suggested to add three important information

How to, APN’s, TV ads, commercials which increase 200% of its inbound visits.

·         Design a web architect framework with SEO friendly features.

 

EDUCATION

 

MBA - Systems & Marketing – 2012 – Sona School of Management – First Class – 7.8 CGPA

Key Achievements

§  Initiated, Organized and Founded “Systems Club”.

§  Appointed as a Student Placement Coordinator contacting new firms/HRs for recruitment drives/internship drives.

§  Organized and Conducted the Techno Management Fest “Dhrithi”

(http://dhriti2012.blogspot.in).

§  Won award for website presentation on “Port12” in Sona College of technology, Salem during March 2012.

§  Won award for website presentation on “Threads11” in Sona College of technology, Salem during February 2011.

§  Won award for Product presentation on “Product Launch” in “Firma 11”, Thanjavur during December 2010.

B-Tech– Biotechnology – 2009 – BIT Campus, Anna University, Trichy – First Class – 7.1 CGPA

§  Won award for website presentation on “Marke's Disease” in Jeev Samadhan, SASTRA UNIVERSITY, Thanjavur during February 2009.

Higher Secondary – PCMB – Sri Mahabharathy HR Sec School – First Class – 72%

 

COMPUTER PROFICIENCY

 

Cambridge Certified E-Commerce Associate

NCSA Certified Microsoft Office 2007 Professional

Diploma in Computer Application - SISI, Trichy

Diploma in Desktop Publication - SOFT & SOFT, Trichy

 

ASSOCIATIONS AND AWARDS

 

·         Hootsuite Ambassador, Asia Region, 2014 -2018

·         Premium Member, Society of Human Resource Management. USA, 2011 -2015

·         Campus Ambassador, FreshersWorld.Bangalore, 2012

·         Alumni, Sona School of Management, Salem, India.

·         Member, SMART In-Sights

 

 

 

 

PORTFOLIO

www.mylittlemoppet.com	*         Created Conversion Rate Heat Map to identify conversion behavior based on time-of-the-day and day-of-the-week. *         Delivered 30% + increase in YouTube watch time in a month by optimizing content promotion and integrated marketing communication *         Ranked top 10 for almost 30 keywords like baby food chart, baby weight chart, 1st birthday ideas for kids etc.
www.adamevebranding.in	*         Increased organic traffic by 43% over a 5 month period and increase in brand awareness. *         Rigorous testing and user processes were developed and used for functionality perfecting and to improve conversion ratios for clients. *         Gaining traction (increased traffic to the website) through evolving and executing strong branding initiatives and focusing campaigns geared towards engaging the customer base in new website launch.
www.theanilgroup.com	*         Established a Facebook page and quickly built a following of over 750000+ by engaging with the community and using organic post & engage with like­minded people. *         Conceived and implemented a program to engage customers through an online chat, helpdesk, and ticketing platform.
www.goldenhomeschennai.com	*         Reduced Cost per Lead by 45% over 6 months by Campaign Planning, Budget optimization and Attribution Models. *         5X increase in Leads Generation over 3 months across all projects over Social Media and Chat conversation on Website. *         Implemented 'Zero Search Results hack' to clearly identify keywords that generated no results.
www.subex.com	*         Launched new SEO Friendly website, www.subex.com, within four months through extreme focus and team leadership. *         Received Two Subex “HATS-OFF” Awards from COO. *         Drove SEO process improvements that resulted in 30+ top 10 keywords *         Revamp corporate blog and achieved 300% increased inbound links. *         Increased inbound web leads by 255% in first 6 months. *         Improved website traffic by 64% using various content marketing techniques including blogging, email and social.
www.innovativeinfomedia.com	*         Achieved more than 20+ keywords for local ranking in top 10 Results & Sourced 30+ Projects in different levels if pipeline via different campaigns. *         Project managed and contributed to the highest performing campaigns of the year, including the launch of a new website and brand, website build and custom CMS integration (WordPress).
www.festivezone.com	*         Increased online sales conversion rate by 30%+. *         Increased website traffic by 40% + in 6 months for a Ecommerce business by customer segmentation & personalized marketing, customer lifecycle management and persona lookalike modeling. *         Ranked top 10 for around 30+ keywords.
www.arranthr.com	*         Designed a prototype of an e-commerce website (Online Job Portal) designed in Joomla in PHP, SQL server in backend *         Successfully supervised interactive email marketing campaigns consisting of online communication through a variety of social media platforms.
www.chariotworldtours.com	*         Implementation of PPC marketing campaigns, social media strategies, and an improved website for both content and search optimization, increasing web traffic by over 100% for highly targeted keywords. *         Proactive in analyzing customer behavior using available data to influence changes on the website.
www.chennaijv.com	*         As a SEO Manager ranked top ten for Keywords joint venture Chennai, builders for joint ventures in chennai, joint venture properties chennai, joint venture lands chennai,etc *         Designed & Developed Joomla based website and increase the registrations of land owners & builders.

 

 

DIGITAL MARKETING TOOLS – HANDS ON EXPERIENCE

 

SPYFU

SEOMOZ

Hubspot

Hootsuite

SEO Powersuite

CognitiveSEO

Ahrefs

Mailchimp

Intersprise email marketer

Authority Labs

Hashtagify

SEMrush

Ubersuggest

KWFinder

Alexa Tools

 

COMPETENCES

 

Webmaster Tools: Google Webmaster, Bing Webmaster

PPC Advertising: AdWords, Facebook, LinkedIn, Quora, Google

SEO Software: SEOmoz, SEO Power suite, Google Trends, SEMrush, Keyword Planner

Web & Behavioral Analytics: Adobe Analytics, Google Analytics, Matomo Analytics.

Content management systems: Wordpress, Joomla, Drupal and Google Sites

Social media platforms + Technologies: Twitter (Hootsuite, Tweet Deck), Facebook, LinkedIn, Google+, Flickr

Blog publishing software: Wordpress, Blogger, Tumblr, Community Blogger

Creative: Illustrator; Photoshop, InDesign, Illustrator Dreamweaver; CSS

Programming: HTML, XHTML, CSS, PHP

Presentation: PowerPoint, Word, Excel, Outlook

Content Experiments: A/B testing

 

 

 

 

DEVELOPMENT PROGRAMMES

 

Google Business for Tamil by Google India, Chennai - 2018

Business Communication Skills in Subex Employee Development

Research Methodology in NATIONAL INSTITUTE OF TECHNOLOGY, TRICHY- 2013

Operational Excellence (Kaizen &5S) MSME, CHENNAI – 2012

Six Sigma Yellow Belt MSME, CHENNAI - 2011

 

EXTRA CIRICULAR ACTIVITIES

 

District Referee of TAE-KWON-DO Academy.

Green Belt awarded by Institute of Tamilnadu Korean Art.

 

REFERENCES

 

Ramya Raj Marketing Lead at Subex Limited +91 9620537084 Ramya.raj@subex.com	Premanand Sivalingam Director at Arrant HR Solutions +91-9944943240 arrant.hr@gmail.com
Merly Dhas HR Head at Innovative Infomedia Business Solutions +91-9790971023 merly@innovativeinfomedia.com	Mrs.Rekha Rani VP at Golden Homes Private Limited +91-9500099860 rekha@goldenhomeschennai.com

 

PERSONAL DETAILS

 

Date of Birth                      : 11-08-1987

Languages Known           : English, Hindi, Tamil

Marital Status                   : Single

Nationality                         : Indian

 

DECLARATION

 

I declare that all statement made & particulars given above are true, complete & correct to the best of my knowledge & belief.

 

Regards,

Dinesh Babu Pugalenthi